Tradition and Philoshopy
Kee Wah is a traditional family operated company with modern management style
that strives to preserve the long tradition of Chinese pastries while at the same time
adheres to the philosophy of high quality and hygiene standard demanded by modern day customers.
When it first opened for business, Kee Wah was only a small neighbourhood grocery store on
Shanghai Street in Yau Ma Tei. However, with the hardwork and perseverance of Mr. Wong Yip Wing,
the founder and his workers, the business began to grow in size, diversifying to include other products
such as bridal cakes, mooncakes and pastries. Meanwhile with its strict adherence to quality,
the Kee Wah brand gradually gained a solid reputation and became synonymous with quality.
The baton of the business has since been passed on to the second and third generation of the family.
However, the tradition and philosophy of the company remain
constant and unchanged, adhering strictly to their mission of quality assurance
in order to continue to serve customers with quality and tasty pastries.
70 Years of Tradition and Fulfillment
Kee Wah – the Legend of a 70-year Old Bakery Story
Kee Wah was originally founded in Hong Kong in 1938 by Mr. Wong Yip Wing (1911 – 1999). The Company is well known in Hong Kong and overseas for its signature products – Chinese Bridal Cakes and Mooncakes – though a wide range of Chinese and Western delicacies is equally popular. In 1985, due to an increase in the number of immigrants and the request of our patronized Chinese communities in the United States, the Company decided to take a step further in marketing and opened up its first subsidiary in Southern California located in Monterey Park, Los Angeles known as Kee Wah Corporation aka Kee Wah Bakery . As supports continually provided by our loyal customers, in 1989 and 1996, San Gabriel and Rowland Heights branches were opened respectively to further serve the Los Angeles Metro Area communities. Two more outlets were opened in Milpitas serving our Northern California Communities in 1996 and 1997.
Besides the Company’s signature products, Chinese Bridal Cakes and Mooncakes, the Bakery also provides 3-times-a-day freshly baked breads and introduces the “Self-Serve" modern bakery system where customers are welcomed to pick their choice of pastries. Throughout the year, the Bakery offers different kinds and sizes of fresh cream cakes for different occasions, such as Birthday, Christmas, Valentine’s Day, Mother’s Day, Father’s Day and Chinese New Year. Custom designs are also welcomed. Please don’t forget to visit our new E-Cake Service page where the Bakery offers online cake order for our valued customers. This E-Cake Service is designed to provide a chance for your beloved ones who are living in the Los Angeles metro area to receive this special “Gift" from you! Wedding is one of the most important times in our lives. The Bakery has made this special moment more memorable by providing numerous designs of Wedding Cakes to accommodate each couple’s individual theme. Please do not hesitate to contact us as you need personal assistance. In addition, the Bakery also offers different Chinese Favorites and Delicacies including traditional Chinese Eggrolls and Pineapple Paste cakes. Deluxe gift packages are available.
The Bakery has grown and served in Los Angeles for more than 16 years and will continue our legendry with the support of our loyal customers throughout the world. To carry forward our founder’s policy, both the Company and the Bakery are committed to provide the local and overseas customers with more choices of quality products. After all, Kee Wah products are viewed by many as part of the fine Chinese heritage.
The Company is well known in Hong Kong and overseas for its signature products – Chinese Bridal Cakes and Mooncakes – though a wide range of Chinese and Western delicacies is equally popular. The history of this multi-national bakery can be traced back to the pre-World Wall II period. The founder, Mr. Wong Yip-wing started the business as a humble tuck shop in the late 1930s with three staff selling candies and loaning comic books to youngsters. The shop then took on a very enlightening trade mark – “The Chamber of Dreams". Business continued not without difficulties during the post World War II period in the 1940s and 1950s. With limited supply of ingredients and equipment, Mr. Wong and his dedicated staff started the business of making traditional Chinese pastry. Demand and expectation from customers were quite easy to meet those days when most people had to work hard to make their ends meet. Life in general was without much excessive. Kee Wah was then already a household name selling limited selection of bakery products. Chinese Almond Cookies and ‘Chicken Biscuits’ were among the favorite choices. Almond Cookies are made of grounded almonds and green beans while Chicken Biscuits is an old time Chinese snack made of nuts, sesame and some meat, and nobody can tell why it is called Chicken Biscuits.
Kee Wah in its Earlier Decades
was Operating as a Neighborhood Business
Nevertheless, Mr. Wong determined not only to make the business a success, he wanted to run it well and with honor. He introduced the ‘Money Back’ policy as a guarantee of his product quality. His vision raised many eyebrows as “Goods sold are not returnable" as the general consumer policy. Business took on a new turn in the 1970s and 1980s when Hong Kong economy began to take off.Kee Wah not only endeavored to broaden and enhance the quality and the product lines, but also started branching out to overseas markets patronized by Chinese communities. Today, the Company has opened five shops in United States, and nine in Taiwan. The Company celebrated its 50th anniversary in 1988 with the opening of its industrial building in Cheung Sha Wan, Kowloon. The purpose-built production headquarters made it possible for Kee Wah to further modernize its operation by importing the latest production and packaging technologies. The production center at the headquarters now produces more than 150 kinds of products daily serving 23 shops over the territory.
Our Signature Products
Kee Wah is moving with time despite its renowned products – Chinese Bridal Cakes and Mooncakes – are very much part of Chinese heritage. Apparently, it has become increasingly popular for families of the brides-to-be to announce the wedding by presenting the Bridal Cakes to close friends and relatives. As a time honored tradition, the Bridal Cakes are sent together with other auspicious goods by the family of the groom-to-be as engagement gifts. The superbly beautiful packing of the Kee Wah Bridal Cakes adds grandeur to the colorful celebrations of weddings in the modern days of Hong Kong. The Company’s another famous product – Mooncakes – comes in eight flavors. The most popular ones are those made of sweet lotus paste baked with either one, two, three or even four salted egg yolks. First time alien customers have to taste it to appreciate this wonderful recipe of the old time.
Kee Wah has served and grown with Hong Kong in the past 60 years. To carry forward our founder’s policy, the Company is committed to provide the local and overseas customers with more choices of quality products. After all, Kee Wah products are viewed by many as part of the fine Chinese heritage.